
SFR announced that its parent Altice has signed a four-year agreement which secures exclusive rights to air World Series of Boxing (WSB) matches in France, Luxembourg, Switzerland and francophone Belgium. The agreement, signed with Asloum Event and IMG/WSB, also includes a marketing component to increase the visibility of the matches featuring the French team, which will take part in the 2017 competition under the name of “The Fighting Roosters”.
The first matches in the qualifying phase will be broadcast on the SFR Sport channels from February.