Shaw Communications launched Shaw BlueCurve, a new app that gives customers control over their home Wi-Fi experience and in-home connected devices. Shaw is also launching BlueCurve Pods that expand in-home coverage by creating a mesh Wi-Fi network that reduces Wi-Fi dead spots. The company said it's launching its BlueCurve technology on a refreshed brand platform that mirrors the
With the Shaw BlueCurve Home app, customers can pause Wi-Fi access on any or all devices connected to the home network; create profiles to control network access, organize connected devices and assign them to family members; view all connected devices and give them nicknames for easy reference; easily view and change their modem’s Wi-Fi password; set parental controls to manage content, balance online time with dinner time, together time and bedtime schedules; monitor internet usage by profile and devices; troubleshoot issues easily, as well as self-install BlueCurve Pods and reset their BlueCurve Gateway modem.
BlueCurve Home app
The company's new app is the latest in-home consumer product that Shaw has brought to market through its partnership with Comcast. It's available with Shaw’s BlueCurve Gateway modem, the hub of customers’ in-home content and connectivity experience.
Starting 5 April, new and existing Shaw customers who have the Shaw BlueCurve Gateway modem can download the Shaw BlueCurve Home app for iOS (10.0 or later) and Android (5 or later) devices.
Shaw said it plans to introduce more innovations to the BlueCurve platform that improve customer experiences and power their connected lives.
BlueCurve Pods
The hexagon-shaped Shaw BlueCurve Pods are easily self-installed, plug directly into indoor electrical outlets, and can be easily moved to suit customers’ distinct coverage needs. All customers with a Shaw BlueCurve Gateway modem can rent BlueCurve Pods for CAD 10 per month for a pack of three. BlueCurve Pods can be ordered through the BlueCurve Home app.
Shaw BlueCurve Pods are available in Alberta, British Columbia and Saskatchewan and they will be available in additional markets within Shaw’s footprint in the coming months.
Refreshed brand platform
Shaw said its updated creative platform puts customers and technology at the centre of the conversation and emphasises the view that connected lives shouldn’t be complicated.
Shaw partnered with its agency of record, Vancouver-based Rethink, to evolve the visual look of the Shaw brand with a new, clean and simple creative approach highlighted by a newly introduced fuchsia accent. The refreshed brand platform combines a tech-forward showcase of Shaw’s products and services with a strong customer-centric narrative. Shaw also worked with California-based Lexicon Branding, which has named some of the world’s most successful brands, to develop the Shaw BlueCurve brand name and naming architecture.
