0
Wireless

SingTel buys Amobee for USD 321 mln

Monday 5 March 2012 | 01:00 CET | News
SingTel has signed an agreement to acquire US-based Amobee, a provider of mobile advertising services to operators, publishers, and advertisers globally. Under the agreement, SingTel will pay about USD 321 million for this acquisition. Headquartered in Silicon Valley, Amobee's management team will remain in active control of the company. With the acquisition, SingTel intends to become not only the leading mobile advertising company in Asia Pacific, but also among the top three worldwide. In addition, SingTel plans to change the game in this industry by delivering new relationship marketing

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: Amobee / SingTel
Countries: World
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

Amobee to distribute AccuWeather mobile ad inventory

Published 26 Apr 2012 10:48 CET | World
Mobile advertising company Amobee and weather reporting company AccuWeather have signed an agreement to bring mobile advertising ...

Singtel makes new strategic step

Published 05 Mar 2012 16:05 CET | World
Singtel has announced a restructuring at the same time as its takeover of Amobee, a US-based mobile marketing company, for USD ...

SingTel zet nieuwe strategische stap

Published 05 Mar 2012 15:50 CET | World
Singapore Telecom (SingTel) kondigt een herstructurering aan en tegelijk de overname van Amobee, het Amerikaanse mobiele ...

SingTel, others in talks to buy Amobee - report

Published 02 Feb 2012 16:15 CET | World
Singapore Telecommunications (SingTel) could be interested in buying mobile advertising company Amobee, Globes reported. Amobee, ...