Singtel Group has launched ‘The 5-Min Video Challenge’ international video competition. The competition is a joint initiative by associates within the Group, comprising Singtel, Optus, AIS, Airtel, Globe and Telkomsel. Winning content will be distributed and made accessible to over 600 million customers across the Group.
The competition will be conducted at two levels – local and regional. Each associate will first invite aspiring or experienced local filmmakers to submit 5-minute entries based on the theme ‘Connecting Lives’. The entries will be judged on criteria such as originality of content, storytelling and cinematography. Winning entries from the respective associates’ markets will then be judged at a regional level.
Two videos will be shortlisted from each associate’s market and a total of 14 videos will enter the regional level of the competition. The grand winner and runner-up will be announced at the grand finals, which will be held in Bangkok, Thailand on 21 November 2016. Cash prizes of USD 30,000 and USD 15,000 will be awarded to the grand winner and runner-up, respectively. The regional winners will also be able to promote their videos on each associate’s mobile and video platforms to customers in the Group’s markets across Asia, Africa and Australia.
