Sony announced the start of a global advertising campaign to mark its re-entry on the mobile phone market. The campaign from Sony Mobile Communications will feature its latest Xperia smartphones and highlight the accompanying entertainment services. Director Wes Anderson has made a 60-second TV clip that will premier worldwide on 24 March. This is the first phase of the campaign with tagline 'Made of Imagination', and the campaign will also include ads in print, digital, out-of-home and retail channels in the course of this year.
