Spark launches #ShareNoEvil campaign

New Zealand operator Spark is calling for New Zealanders and businesses to support a #ShareNoEvil movement that could help deprive terrorists the fame and oxygen their evil needs to survive. The initiative aims to make the act of sharing terrorist content culturally unacceptable. The social post links to a downloadable Google Chrome extension titled #ShareNoEvil that allows users to block the alleged Christchurch shooter’s name on a number of mainstream websites and replaces it with the words ‘Share no evil.’ 

Based on the Japanese pictorial maxim, ‘The Three Wise Monkeys’ (see no evil, speak no evil, hear no evil), #ShareNoEvil adds a fourth monkey as a symbol of solidarity following the tragedy in Christchurch on 15 March.

Spark has started contacting eligible broadband customers to remind them that Net Shield Basic is available with their broadband plan at no extra cost. Spark has added the footage and imagery from the Christchurch attack on the security tool, which specifically blocks abusive content such as graphic violence and hostility based on race, religion, gender or ethnicity, illegal activity and pornography.

The #ShareNoEvil digital tool and social movement is a call to action led by Spark, supported by New Zealand businesses and powered by anyone wanting to help stop the spread of terror-driven content. The first businesses to join Spark’s call to action are Vodafone and 2degrees. 

The plugin can be downloaded at the sharenoevil website.