New Zealand operator Spark has released details of its 3-year strategy covering the period FY21 to FY23. The strategy builds on the momentum of the prior three years, which delivered compound annual growth in shareholder returns of 13 percent, Spark said.
Spark plans to focus on a core set of organisational capabilities that will differentiate it and provide upgraded services for its customers in both established and future markets. The company also plans to adopt a “more sophisticated use of data, artificial intelligence and machine learning”.
“Our sustained network investment will continue, with a focus on our 5G rollout and on building unconstrained capacity in wireless, which will allow us to respond to the increasing demand for data from our customers. Spark has alos announced the launch of uncapped wireless broadband in metropolitan areas across the country.
The new strategy is focused on Spark’s established markets of wireless, broadband and cloud, as well as three future growth markets – IoT , digital health and sport. Spark sees significant opportunities for growth in IoT, as New Zealand transitions to future ways of working and pursues productivity improvements across all sectors.
Spark created Spark Health several years ago and has been working in partnership with health providers across the country to provide telecommunications and cloud services. The healthcare sector is now looking to accelerate this digitisation, and 5G is expected to open up new possibilities for advanced healthcare applications in the future.
Spark also says its “FY23 aspiration is to be primarily wireless, digitally native and a leading cloud custodian, with 5G and IoT deployed nation-wide, unconstrained capacity, and a top-decile culture defined by its engagement and inclusivity”.
The newly launched strategy also articulates Spark’s three sustainability focus areas – improving the company’s own sustainability performance, lifting digital equity, and supporting New Zealand’s economic recovery and transformation.
