Music streaming service Spotify has now reached 3 million subscribers, with more than 20 percent of its active user base paying every month, the Financial Times reported. The ratio is up from 15 percent in March last year, when Spotify crossed 1 million subscribers. The latest figures show an accelerating growth rate. The service pays royalties on each song played, regardless of whether the user is paying or not. The 20 percent figure does not include people who have tried out Spotify but not continued to use the free service. That falloff rate may have increased as Spotify introduced new caps on the amount of free listening available after six months, a limit which kicked in for early US adopters this month. Spotify says that month-long free trials of its premium service have also helped conversions in both European and US markets, and that as the services grows, labels' and artists' remuneration will also improve.
