sunrise has launched a Swiss premiere: a multifunctional mobile phone portal with a broad range of attractive services, all accessible by means of an easy-to-use, icon-based navigation. With the touch of a button, users everywhere (and anywhere) can enjoy the vibrant world of multimedia, day or night, and read real-time business, sports, and entertainment news. They will also be able to play the latest games and download supersound ringtones, images and video clips. For more information see www.sunrise.ch/live.
As Switzerland’s leading telecommunications service provider, sunrise is committed to customer-oriented, innovative services at fair prices. Now, with sunrise live, mobile phone users will be able to use their phones to access a wide range of multimedia content and services: a first in Switzerland. At a stroke, the mobile phone has become a multifunctional communications and information platform for top news from the widest possible spectrum, interactive games in color, polyphonic ringtones, and lots more.
Pushing back the frontiers of the mobile experience
“sunrise live is our answer to the increasing demand for mobile services that provide users with real benefits,” said Gert Rieder, COO sunrise Mobile, to media representatives. “sunrise is proud to be the first Swiss provider to launch a mobile multimedia portal.” sunrise live will enhance the quality of the mobile experience, particularly in tandem with the latest generation of phones, which come equipped with color displays and cameras, and can support Java as well as polyphonic ringtones.
A real advantage for users comes with the ability to download animated games in color and top-quality ringtones at the touch of a button, as well as to access sports results and business news easily and conveniently. And film buffs will feel at home on sunrise live, too, where colorful icons lead users intuitively to the images, melodies and film trailers they are looking for.
Easy, direct access to the multimedia mobile world
The most popular mobile phones in Switzerland are already able to speed-dial directly into the portal, in much the same way as they connect to users’ voicemail, thus affording users one-touch access to the attractive services on the mobile portal. sunrise live boasts a wide range of contents, from games and ringtones to entertainment, news, and MMS. And what is more, customers can take advantage of the whole gamut of messaging services.
Attractive billing models
sunrise now covers 98 percent of the Swiss population. A leader in innovation, the company was the first to introduce the GPRS transmission standard several years ago. Customers on sunrise live can now take triple advantage of this: Connection speed and quality are excellent, access times are very brief, and mobile access rates are a real bargain, with the packet transmission of a 1 KB block of data costing only CHF 0.02.
Downloading costs upwards of CHF 0.40, simple ringtones are CHF 1.00 each, and polyphonic ringtones sell for CHF 2.00 apiece.
