Swisscom introduces a new tariff called inOne mobile go, a smartphone subscription offering unlimited calls and data in Switzerland and Europe. From 25 February the plan will replace the existing 1.8 million inOne mobile XS-XL subscriptions.
For a monthly subscription price starting at CHF 60 (in combination with inOne home, CHF 80 without a package discount), inOne mobile go includes unlimited calls, SMS/MMS and data transmission at up to 100 Mbps, both within Switzerland and in the EU.
New inOne mobile go contracts only run for 12 months. Swisscom separates mobile phone purchases from the subscription. Whereas subsidised devices used to be a major reason for choosing a provider, they are increasingly losing importance. According to a recent survey commissioned by Swisscom, 87 percent of customers want to use their device until it breaks and only 10 percent want a new, discounted device on a regular basis.
Now customers can purchase a new smartphone separately and pay for it in instalments and even trade in their old phone. For CHF 25 per month, inOne mobile go customers can also purchase a new “all-round carefree service package” for their smartphone, which includes insurance against damage from dropping, damage to the screen and water-related damage, as well as guaranteed express repair within three hours on working days for Apple and Samsung devices.
InOne mobile go can be customised as required with additional packages and options. These extras can be activated at any time and cancelled after 30 days. With the Connect Pack, for example, customers can surf with three devices at up to 1 Gbps for CHF 20 per month. The Intercontinental Pack includes unlimited roaming within North America and unlimited calls to the EU, the US and Canada for CHF 70 per month. Other individual options are also available, e. g. for surfing on several devices, maximum surfing speed and unlimited calls abroad from Switzerland. For customers wanting all these options, inOne mobile premium offers a complete package of subscriptions and options from CHF 180 per month (in combination with inOne home, CHF 200 a month separately).
Existing customers will not be migrated automatically to the new subscription, but can switch to it. For customers who only use their smartphone in Switzerland or do not want to benefit from unlimited data, Swisscom is launching the Swiss mobile flat and inOne mobile basic subscriptions at the same time. The latter offers a data allowance in Switzerland and other EU countries.
Swisscom will also be launching a new introductory offer for infrequent users in April. In the coming weeks, it will significantly reduce the prices for data packages abroad for all mobile customers, the company added.
