Vodafone announces that its Swiss associate, Swisscom Mobile, will launch Vodafone live! tomorrow.
The launch represents the second Vodafone associate to offer Vodafone live! to its customers under licence from Vodafone. SFR, Vodafone's French associate, recently launched Vodafone live! on 29 October 2003. Vodafone live! is now available in 15 countries globally and has attracted over 3 million customers since its European launch in October 2002.
Vodafone live! customers can take and send picture messages, download games and polyphonic ringtones and access leading branded entertainment, all through a colour, easy to use, icon driven menu on the latest camera phones. Vodafone live!, as the leading mobile consumer service, is continually updated with the best in mobile entertainment and mobile services. For instance, customers can download games such as the latest Tomb Raider title "The Osiris Codex" and get the latest action from the UEFA Championship League. New handsets, such as the Sharp GX20, take picture messaging to a new level with its enhanced picture quality as well as enabling video capture and playback.
The launch of Vodafone live! from Swisscom Mobile reinforces Swisscom Mobile's position as the leading mobile operator in Switzerland. Swisscom Mobile has more than 3.6 million customers which represents about 66% of the Swiss mobile market. Its customers send around 5 million SMS a day and its 200,000 MMS customers each send three to four picture messages a month. Vodafone owns 25% of Swisscom Mobile, having acquired the stake on becoming a strategic partner in November 2000.
Peter Bamford, Chief Marketing Officer, Vodafone said: "It's exciting to see Vodafone live! from Swisscom Mobile being launched into Switzerland. Today's launch demonstrates the broad appeal of Vodafone's approach to consumer services - make it simple and make it relevant. It also shows how Vodafone and its associates are working together ever more closely to provide customers with the best in mobile services."
