TCL confirms plans to bring back Palm brand phones

News Wireless Global 7 JAN 2015
TCL confirms plans to bring back Palm brand phones
TCL Communication has confirmed plans to bring back the Palm brand on the mobile phone market. The maker of Alcatel brand smartphones said it's creating a new Palm Inc company based in California that will take ownership of the Palm brand. The company will develop new devices with the support of TCL's own R&D department, manufacturing facilities, supply chain and marketing. The exact timing of the launch of Palm devices will be announced later, TCL said. 

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Mobile

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TCL

Regions:

Global

Tags:

Handsets, Corporate strategy, Marketing - Branding

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