The new Alice Mia option uses the ADSL network to offer every member of the family their own telephone and personal number for phone calls and SMS and MMS messaging, up to a maximum of three calls and five broadband data connections at any one time
The Aladino Wi-Fi phone launched to make the most of new fixed-line services – the world’s first wireless cordless phone for residential Internet calls
Carlo Vanzina directs the latest TV commercial, airing on October 17 and starring Valentino Rossi and Fernanda Lessa
The home telephone continues its evolutionary progress. Hot on the heels of the latest Aladino terminal and videophones, Telecom Italia’s “fixed-line revolution” is gathering pace and transforming the home phone. The latest development enhances innovative phone features by upgrading the phone line itself.
The brand new Alice Mia option routes normal phone calls over the broadband Internet. This makes it possible to “carry” up to six telephone numbers into the home, and assign a personal number and telephone to each member of the family.
Leveraging the full potential of broadband, it is now possible to make up to three phone calls at the same time over a single phone line – one call routed over the traditional line, to ensure service in an emergency – plus up to five ADSL connections, including Wi-Fi coverage.
Phones can also be used as an intercom network between different rooms.
Customers may use any of the Aladino range of cordless phones with the Alice Mia option, or upgrade to Telecom Italia’s latest high-tech phone. Developed in partnership with Samsung over the last year, Aladino Wi-Fi is the world’s first ever Wi-Fi cordless home phone.
How Alice Mia works
After requesting Alice Mia activation (by calling 187), customers receive a new smart-card enabled phone socket and any cordless telephones they have ordered. After connecting the modem to the telephone socket and power outlet, it is a matter of inserting the smart card into the modem to configure the phones and assign a specific phone number to each cordless phone.
Alice Mia can handle up to three phone calls and five ADSL connections at the same time, at speeds from 640 kbps/256 kbps.
What the service costs
The Alice Mia option costs €4.95 a month, including the modem, one additional phone number (extra numbers are available at the cost of one euro per month), ADSL Internet access and the Tutto 4* package.
Alice Mia may be combined with Telecom Italia’s existing voice and ADSL offerings. Current Alice users are waived the €28 one-off Alice Mia activation fee.
Advertising campaign
The new advertising campaign launches on TV, radio and print media on October 17. Testimonials Valentino Rossi and Fernanda Lessa are directed by Carlo Vanzina. Created by the Fagan Reggio Del Bravo agency, the TV campaign illustrates the difference Alice Mia makes to the family.
