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General

Telecom Italia rebrands fixed, mobile and internet under TIM

Monday 16 February 2015 | 08:36 CET | News
Telecom Italia has announced an ambitious new commercial strategy that will see the operator simplify its price plans by May and rebrand its entire fixed, mobile and internet offer under the TIM commercial brand by 2016. Presenting the rebranding process and simplified pricing strategy to consumer associations, Telecom Italia CEO Marco Patuano said the changes were intended to change the company's "competitive paradigm", enabling it to move "from a market in which competition between operators was based on the so-called 'price war' to a market that is instead characterised by service quality

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Categories: General
Companies: Telecom Italia / TIM
Countries: Italy
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