Telecom Italia will adopt the TIM brand used for its mobile services also for its fixed-line portfolio in the first quarter of 2016, reports Prima Comunicazione. The Telecom Italia name will only be used for corporate purposes, according to the report. The rebranding project is being led by Carlotta Ventur, head of brand strategy and media for the group, and Stella Romagnoli, head of brand strategy, corporate communication and research.
