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Wireless

Telefonica acquires UK geo data firm Statiq for GBP 3.5 mln

Monday 13 March 2017 | 13:48 CET | News
Telefonica's mobile advertising exchange platform Axonix has acquired UK mobile geolocation data startup Statiq for an undisclosed amount. Statiq launched in 2013 and processes billions of location data signals to identify the places people visit and subsequently build consumer profiles around them. The data can also tell advertisers whether a consumer visited a retail store after seeing a mobile ad. "Uniting Statiq's data and analytics products with Axonix's programmatic platform we are able to enrich the whole experience for brands and agencies," said Statiq CEO Tim Finn.

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Categories: Mobile & Wireless
Companies: O2 / Telefonica
Countries: Spain / United Kingdom
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