Telefonica’s accelerator Wayra confirmed that it took part together with Inveready and JME Ventures in a financing round for home fitness startup Volava in which the Barcelona-based firm raised EUR 2 million. In addition to the funding, Telefonica has agreed to start selling Volava’s Smart Bike and Smart Pulse heart rate monitor products in a selection of Movistar stores throughout Spain and on the movistar.es website.
Volava’s products are complemented by a digital experience of live and on-demand fitness classes, which are easily accessible and available for all performance levels. The startup multiplied sales of its cycling, boxing and running sports equipment tenfold over the past year due in part to the pandemic-inspired growth of the home fitness sector.
