Telenor Group and Netflix agreed to enter a long-term strategic partnership to provide Telenor customers in 13 countries with access to Netflix video streaming content. The agreement covers multiple touchpoints with customers, such as STB integration, mobile payments and joint marketing activities.
As the first step in the agreement, Telenor Norway will integrate Netflix in its set-top box for Canal Digital Cable customers. Through the agreement, Telenor will bring original Netflix series and a wide range of movies and kids' programming to its members through its Canal Digital Cable TV platform, called 'T-We'.
This is the latest in a series of agreements at Netflix to distribute its subscription VOD service over traditional cable and telecom networks. Other recent deals include Comcast in the US, Liberty Global in Europe and AIS in Thailand.
