TeliaSonera is unifying the company by launching a common brand identity. TeliaSonera's eighteen main brands will be united under a common brand identity, while retaining their current brand names. The foundation of the brand identity was launched in 2009 in TeliaSonera's Eurasian operations and has now been developed further, and extended to the Nordic and Baltic countries. The rebranding exercise entails more than 300 retail stores, 1,000 signs and some 500 digital interfaces, including TeliaSonera's websites in the Nordic and Baltic countries.
