Telkom Kenya has changed its brand identity as part of a larger strategy to sharpen its competitive edge. The launch of this new consumer-facing brand comes almost a year after Orange sold its majority stake to UK private equity firm Helios Investment Partners. The Kenyan government owns the other 40 percent.
Company chairman Eddy Njoroge said the board takes full cognisance of the historical and economic importance of Telkom to the country and the public. Telkom embarked on a series of transformation programmes to address target areas that were critical for change, before the launch of the new brand, including strategic investment in infrastructure and long-term investment in its human capital.
Telkom’s branding brings with it a new logo, tagline, blue and yellow colour scheme, and creative look and feel that will be reflected in all of Telkom’s shops and offices, as well as a redesigned, more interactive website. The new tagline describes succinctly the direction that Telkom is taking: 'Moving with you'. A series of market activations and stakeholder engagement activities will characterise the cumulative unveiling of Telkom to Kenya over the coming weeks.
