Australian operator Telstra, Ericsson and The Fox Innovation Lab at 21st Century Fox will unveil a content delivery service at Mobile World Congress 2017. The service will pre-position personalized, premium movie content directly onto consumer devices, with no impact to device performance or consumer data plans, Telstra says.
Participants will receive notifications when the latest movies that match their interests become available. The movies are pre-positioned on the consumer’s device and are available immediately for purchase or rent and play in full 1080p HD and high quality audio without interruption, both online and offline, and irrespective of network connectivity.
The pilot will last for one month. A closed number of Telstra, Fox and Ericsson customers will obtain a mobile device with a trial app, giving them instant access to new release movie titles provided by Twentieth Century Fox, in full HD 1080p quality.
The service uses Ericsson MediaFirst’s cloud based media store for content processing and origin; Ericsson’s Unified Delivery Network for global content delivery; and Ericsson MediaFirst TV Platform.
