Telstra has appointed Christopher Smith to lead the Telstra Purple business. Smith will oversee the integration of Telstra’s standalone acquired entities into the new brand.
The operator unveiled its Telstra Purple business at the Telstra Vantage annual technology showcase in Australia. During Vantage, Telstra showcased examples of the Telstra Purple technology services work - including work to provide network services for Qantas, and an augmented reality initiative with InDigital to support the preservation of indigenous culture in Australia, which was presented to the UN in August this year.
Other examples of Telstra Purple projects include working with the University of Queensland to improve student engagement levels through mixed reality, helping Kennards use IoT, and delivering automation to network and security for one of Australia’s major banks.
Telstra Purple services will be provided in Australia, Singapore, Hong Kong and the UK.
