Telstra to cut 648 jobs in Sensis restructuring

News General Australia 21 FEB 2013
Telstra to cut 648 jobs in Sensis restructuring
Australian operator Telstra announced plans to restructure its directories unit Sensis, resulting in 648 job cuts. The company said the plans, now under consultation with unions, are the next phase of an ongoing program to move Sensis from its traditional print-based business model to one better designed for the growing digital advertising market. 

The restructure will include the establishment of a new digital Customer Management Centre with 50 new roles, but is likely to result in an overall reduction of approximately 648 positions nationally. Those positions are expected to include around 391 back of house fulfilment and customer care roles which will be outsourced. Sensis currently employs around 3,500 staff. 

Other measures planned include improved IT capabilities to strengthen digital innovation and delivery capabilities, improved marketing and go-to-market processes, with reduced duplication, restructuring the Yellow Pages sales operating model, outsourcing certain back office functions to deliver around-the-clock support for the White and Yellow Pages customer care and fulfilment capabilities, and reduced duplication of senior and middle management roles. 

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