
Growth was led by online advertising, up 97 percent to CNY 4.07 billion. The Chinese company also grew revenue from online games, albeit at a slower rate of 17 percent to CNY 12.97 billion, and its social networks, by 17 percent to CNY 5.46 billion. Active monthly users on its Weixin/WeChat messaging platform were up 37 percent year-on-year to 600 million at the end of June, helped by expansion in the rest of Asia.
Looking forward, Tencent said it will continue invest in premium content, including new games, in order to drive the growth in ad revenues. It's also focused on improving content and building partnerships for its subscription services such as e-reading, video and music, and driving volumes over its integrated payments services.