Zoom Technologies announced today that Tiscali, a major Internet Service Provider in Europe, has joined with Zoom to offer the "Tiscali Prueba" and Zoom ADSL modems in the Spanish Market. "Tiscali Prueba" is an easy new way for consumers in Spain to try broadband service with minimal financial commitment.
Customers purchasing a Zoom modem at a retail store for 54.95 euros can use the Tiscali ADSL service for 6 months without paying the normal monthly charge. Instead, users will pay only for the service that they use at .05 euros (about 6 cents) per minute, and they will never be billed more than 39.95 euros per month. This allows new users to try the Tiscali service and compare the various Tiscali service offerings without making a financial commitment or worrying about cancellation fees. The entire investment is limited to the cost of the modem, and even that is refunded by Tiscali if the customer signs up for a longer-term Tiscali broadband package at the end of the 6 month trial.
"Zoom is excited about working with Tiscali," said Terry Manning, Zoom's V.P. of Sales and Marketing. "We feel that the Tiscali model has the potential to dramatically expand the ADSL user base. Because customers bring their own modem, Tiscali can offer an attractive alternative to the intimidating up-front commitments and early termination fees that usually accompany service offerings."
Tiscali expects to begin a major TV and newspaper campaign to promote the new service in November. Several large retailers in Spain have already agreed to stock the Zoom products featuring the Tiscali promotional offer.
