Twitter has appointed Leslie Berland as chief marketing officer, CEO Jack Dorsey announced in a Tweet. Berland joins from American Express, where she served as executive vice president for global advertising, marketing and digital partnerships. Before Berland’s appointment Twitter’s marketing was handled by CFO Anthony Noto.
In a statement to TechCrunch, Berland writes, “Twitter is a service like no other. It has and continues to change the world, shaping how we communicate and connect, how we’re entertained, informed and inspired. It represents everything that’s relevant at each and every moment – to me, there’s nothing more powerful. I’m thrilled to have the opportunity to work with Jack and the Twitter teams to bring the magic of Twitter to life, broaden its reach, and deepen its impact as the company enters this incredibly exciting new chapter.”
