Twitter targets expansion in Asia-Pacific, Middle East

News Broadband Asia 18 AUG 2015
Twitter targets expansion in Asia-Pacific, Middle East
Twitter announced plans to expand in the Asia Pacific and Middle East regions through pursuing more partnerships with local media there. The company seeks content partnerships across the news, politics, sports, TV and entertainment verticals. It promoted Rishi Jaitly to Vice President of Media for Asia Pacific and Middle East to lead the business strategy and build up the media partnerships in these regions. 

Based in Singapore, Rishi will grow his teams in major digital markets including Australia, India, and Japan, while expanding his team into new markets in Greater China and Southeast Asia. For example, his new team in Singapore recently completed a TV partnership deal with MediaCorp to use Twitter's SnappyTV platform to provide video clips of the country's 50th National Day Parade via tweets during the live event. 

Prior to his new role, Rishi was Market Director for India & Southeast Asia at Twitter, establishing Twitter's operations in India and growing content partnerships across India, Indonesia and the rest of Southeast Asia. Earlier in his career, Rishi was head of public-private partnerships for Google in India and an aide to then-Google CEO Eric Schmidt in California. 

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