Verizon announced a new partnership with Snap to show off the possibilities of its 5G network over the Snapchat app. For Snap, the deal is expected to bring new content experiences for its users as well as joint marketing with Verizon, including on its 5G devices.
As official 5G innovation partners, the companies will work together at Verizon’s 5G Labs to create new experiences for consumers, including opportunities to experience live events in new ways through Snapchat. The partnership will also include premium sponsorship placements within Snap Originals video series and Snapchat pre-loaded on Verizon devices.
The cooperation is expected to include Snap's Landmarker tech, which creates location-based entertainment experiences, and Portal Lenses that can transport fans backstage at a concert or provide spectators unique in-stadium experiences from their seat during the game.
In addition, they will work together on joint marketing events and ad campaigns. Verizon also will pre-load the Snapchat application on select 5G phones, and provide exclusive offers through programs like its loyalty scheme Verizon Up.
