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Video to represent half of all EU e-display ad spend by 2020

Wednesday 7 October 2015 | 09:36 CET | News
European video advertising spend will grow by more than 30 percent year-on-year in 2015 and will rise at a 26.4 percent CAGR over the next five years to represent half of all EU online display advertising spend by 2020, according to a forecast by Forrester. Researchers assessed 50 high-traffic publisher sites in the UK, France, Germany, Spain, and Italy and data from a survey of 16,000 EU consumers and compared the findings to Forrester's historical studies of the same nature. While in-stream video ads are the most widespread means of monetising online video content in Europe, they are also

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Categories: Internet / Mobile & Wireless
Companies: DoubleClick / Forrester
Countries: Europe
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