
Virgin Mobile launches Friendi Mobile MVNO in Malaysia

Virgin Mobile Middle East & Africa (VMMEA) has launched operations Malaysia with its regional mobile partner, Friendi. Virgin's Malaysian operation joins its five Friendi-branded MVNOs in Oman, Jordan, South Africa and Saudi Arabia. Friendi starts up with a distribution network of over 1,500 dealers throughout Malaysia, with plans to expand further over time. Friendi will focus on price transparency and improvements to customer service at it serves Malaysia's multi-cultural population. Friendi Mobile Malaysia is a joint venture between VMMEA and Malaysian partner Kumpulan Perangsang Selangor (KPS), Malaysia's sovereign investment fund. VMMEA currently has a customer base of over 1 million, and aims to double the number of countries where it operates in the next few years.
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