Vodacom said its markets continue to be highly competitive, and regulatory and macroeconomic risks remain. EBITDA growth will not likely be sustained at the high rate of 13 percent in the second half. The second half will carry high costs for publicity and network and capability development in fibre and content. Year-over-year growth will be impacted by the stronger performance in the second half of last year where profitability stepped up as a result of efficiency initiatives. Also, there is a further reduction in MTR in South Africa from October, which will have a slightly negative effect on Vodacom's margin in the second half.
Active customers at the African mobile operator increased by 6.8 percent to 65.1 million at the end of September. Data customers reached 28.3 million, helping drive a 33.5 percent increase in data revenue in the first half. In South Africa, Vodacom counted 2 million customers, who it said consume almost three times more data than 3G customers