Vodacom Siyakha budget platform reaches 7.5 mln South Africans in a year

Friday 2 February 2018 | 11:09 CET | News

Vodacom South Africa’s platform Siyakha has reached 7.5 million people in its first year, reports ITWeb. Siyakha ('We are building') was launched in January 2017 and targets Vodacom's emerging prepaid segment. It aims to cut the cost to communicate for those who can least afford it, while increasing digital and social connectivity though mobile technology. 

Nyimpini Mabunda, chief officer of Vodacom's consumer business unit, says Siyakha remains key in ensuring Vodacom provides everyday value and access to affordable communication services for those who need it the most. Siyakha offers special tariffs for users, as well as zero-rated content to aid with key socio-economic challenges in the country. Any prepaid Vodacom customer is eligible to sign up, via USSD by dialling star 188 hash. This also automatically gives users free funeral cover of up to ZAR 10,000, and they receive up to 50 percent extra airtime whenever they recharge. 

Vodacom believes that with the increase in unique mobile users in South Africa, mobile technology is by far the most effective channel to provide educational material to prepaid customers. In terms of zero-rated content, there are four pillars: social-connectivity, health, education and jobs. The first product to launch under the socio-connectivity pillar was zero-rated access to Facebook Flex, a limited version of the social network. 

A year after its launch, Siyakha now has over 1 million customers using Facebook Flex on a regular basis and over 6 million overall subscribers. One of the big success stories of the platform is under the health category through an offering called Mum&Baby, Vodacom claims. Mabunda calls it the "jewel of Siyakha" and in a year, the platform has gained just under 1 million users.

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