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Wireless

Vodafone Italia low-cost brand to be called 'Ho' - report

Friday 22 June 2018 | 09:19 CET | News
Vodafone Italia is finally set to launch its low-cost service to compete with the recent arrival of Iliad and has chosen the name "Ho" for the brand, reports La Repubblica. The name apparently derives from the brand's "Ho tutto chiaro" ("All is clear to me") slogan and the operator has already activated a dedicated website and created a company called Vei SRL with a general licence for full MVNO services to manage Ho's activities and mobile number portings.

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Categories: Mobile & Wireless
Companies: Iliad / Kena Mobile / Telecom Italia / Vodafone Italia
Countries: Italy
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