Vodafone Group had over 3 million live! subscribers divided over 13 countries. Telecom.paper estimates that the subscriber base in the Netherlands is around 135,000. Vodafone live! in the Netherlands has seen some changes in the past year: in content, in handsets, in proposition, and in promotional efforts. Nevertheless, it seems like the company awaits 3G to attract consumers. Vodafone Group will keep promoting it as a trendy fun-to-have gadget. The Dutch version cannot deviate from this course.
