0
Wireless

Vodafone UK targets EE 4G launch with GBP 4.5 mln campaign

Monday 29 October 2012 | 10:54 CET | News
Vodafone UK has launched a GBP 4.5 million marketing campaign across several national newspapers attacking EE as its rival prepares to launch 4G services, reports Marketing Week. It has agreed to coverwrap five daily newspapers - The Telegraph, The Guardian, The Independent, Metro and City AM. The company's logo is accompanied by the slogan 'After being voted the best, there's only one way to go'. On the inside, the ad features text claiming that 'not all 4G networks are the same'. Additional press and outdoor activity to promote Vodafone's network will appear in the coming days.

Thank you for visiting Telecompaper

Sign up below to get access to the rest of this article and all the telecom news you need.

  • Register free and gain access to even more articles from Telecompaper. Register here
  • Subscribe and get unlimited access to Telecompaper’s full coverage, with a customised choice of news, commentary, research and alerts.

Subscriptions

Already registered?



Free Headlines in your E-mail

Every day we send out a free e-mail with the most important headlines of the last 24 hours.

Subscribe now

Categories: Mobile & Wireless
Companies: Vodafone UK
Countries: United Kingdom
::: add a comment

Add comment

We welcome comments that add value to the discussion. We attempt to block comments that use offensive language or appear to be spam, and our editors frequently review the comments to ensure they are appropriate. If you see a comment that you believe is inappropriate to the discussion, you can bring it to our attention by using the report abuse links. As the comments are written and submitted by visitors of the Telecompaper website, they in no way represent the opinion of Telecompaper.


Related

EE updates 4G data allowances, launches new 4G plans

Published 29 Nov 2012 10:48 CET | United Kingdom
UK mobile network group EE has announced updates to the 4GEE Mobile Broadband offering, boosting data allowances on plans and ...

Tests show patchy urban coverage for EE 4G network

Published 21 Nov 2012 10:14 CET | United Kingdom
Data collected by mobile coverage company RootMetrics reveals patchy urban coverage of EE's new 4G service, reports BBC News. The ...

EE launches SIM-only 4G plans for customers

Published 20 Nov 2012 15:07 CET | United Kingdom
UK mobile network group EE has launched 4G SIM-only plans following a two-week delay. A company spokesperson told TechWeekEurope ...

Vodafone UK announces new Red Hot monthly plan

Published 15 Nov 2012 14:54 CET | United Kingdom
Vodafone UK has announced the new Red Hot plan to help customers get the latest devices. It will let customers get the latest ...

EE spoofs 'Fenton' viral to promote 4G network speed

Published 13 Nov 2012 11:09 CET | United Kingdom
UK mobile network group EE has launched a remastered version of the 'Fenton' viral to demonstrate the speed of its 4G network. ...

Trading Stanards investigates EE 4G ad claims

Published 13 Nov 2012 10:46 CET | United Kingdom
UK mobile network group EE has been referred to Trading Standards over claims made in ads for its new 4G network. In an e-mail ...

FilmFlex powers new 4G movies service for EE

Published 08 Nov 2012 11:02 CET | United Kingdom
UK mobile network group EE is launching a new 4G movies service powered by movies-on-demand service provider FilmFlex under a ...

EE to launch iZettle mobile payment terminals

Published 07 Nov 2012 10:52 CET | United Kingdom
UK mobile network group EE has announced that iZettle mini chip-card readers, that turn smartphones and tablets into mobile ...

UK firms will benefit from 4G mobile services - study

Published 02 Nov 2012 10:49 CET | United Kingdom
The launch of 4G superfast mobile network services could help UK firms increase innovation, boost productivity and cut costs, ...

EE rolls out 4G mobile, fibre broadband services in UK

Published 30 Oct 2012 10:44 CET | United Kingdom
EE launches its new 4G mobile service in 11 cities across the UK on 30 October, offering super-fast services for consumers and ...

Vodafone UK boosts coverage for East Midlands Trains

Published 29 Oct 2012 11:09 CET | United Kingdom
East Midlands Trains has teamed with Vodafone UK to improve mobile phone coverage on its trains. Mobile phone signal boosters ...

Vodafone UK launches 4G price promise

Published 29 Oct 2012 10:09 CET | United Kingdom
Vodafone UK has launched its 4G phone promise. Customers can bring an eligible phone into any Vodafone store if they are still in ...

Vodafone to focus on indoor, as well as outdoor, 4G coverage

Published 26 Oct 2012 09:46 CET | United Kingdom
Vodafone UK chief Guy Laurence is playing down fears the company could be outpaced by Everything Everywhere and its new 4G ...





Calendar   /   Industry Events

10 Aug Synchronoss Q2
10 Aug ON Semiconductor Q2 2020
10 Aug Pixelworks Q2 2020
10 Aug Sohu Q2 2020
10 Aug Avaya fiscal Q3
10 Aug Ceva Q2
10 Aug Gogo Q2 2020
11 Aug Viavi fiscal Q4
11 Aug NTT fiscal Q1
11 Aug Zoom Telephonics Q2 2020
11 Aug Rakuten Group Q2
11 Aug Lumentum fiscal Q4
11 Aug Radcom Q2 2020
12 Aug Tecnotree H1 2020
12 Aug Freenet Q2 2020
12 Aug Tencent Q2 2020
12 Aug Cisco fiscal Q4
12 Aug China Unicom Q2 2020
13 Aug iQiyi Q2 2020
13 Aug 1&1 Drillisch Q2 2020
13 Aug United Internet H1 2020
13 Aug Teleste Q2 2020
13 Aug RTL Group Q2 2020
13 Aug China Mobile H1 2020
13 Aug Singtel fiscal Q1
13 Aug Teleste Q2 2020
13 Aug Deutsche Telekom Q2 2020
13 Aug Swisscom Q2 2020
13 Aug Telstra FY results
14 Aug TDC Q2 results
::: More Calendar Items