Vodafone has announced the new 'Vodafone Firsts' global own-brand engagement strategy, as it evolves from a traditional 'badging' global sponsorship approach to a much deeper and direct interaction with customers worldwide. This new social media-led brand engagement strategy will be rolled out across all Vodafone markets during 2014. It will focus on examples of people doing remarkable things for the first time, inspired and enabled by Vodafone's technology and connectivity.
Vodafone will identify, enable and activate three different tiers of 'Firsts' across up to 30 countries. 'Global Firsts' are major 'world's-first' events and experiences to engage consumers in multiple countries; 'Local Firsts' are focused on large and unique events or activities which will focus on one particular country; and 'Personal Firsts' are focused on the ambitions of individuals from around the world to do something amazing for the first time. Vodafone will activate its first 'First' in London on New Year's Eve, when it helps create the world's first multi-sensory fireworks display.
