
Vodafone has announced the launch of a new consumer-oriented Internet of Things (IoT) platform called "V by Vodafone". The company said there will be more than 370 million consumer electronics and smart home devices in the countries in which it operates by 2020, up from around 50 million today, and its strategy is to connect those devices to its global IoT network. The "V by Vodafone" product range already includes a connected car dongle (V-Car), a 4G security camera (V-Camera), a pet location and activity tracker (V-Pet) and a bag location tracker (V-Bag).
The company said it has started shipping a dedicated IoT "V-Sim by Vodafone" as standard with IoT-enabled consumer electronics products and the SIM card will also be offered by third-party retailers next year. The corresponding "V by Vodafone" smartphone app gives a single and intuitive overview of all IoT-enabled products registered to their account, with customers having to simply scan a QR code on the packaging and add the monthly fee to their existing Vodafone mobile account to activate the product.
The products come with automatic straight-out-of-the-box connection to the international Vodafone IoT network in any of 32 countries and a single fixed monthly price plan for each item. The company said existing mobile customers in Germany, Italy, Spain and the UK can already purchase any of the launch products in selected Vodafone stores or online at v.vodafone.com.
Vodafone will launch additional IoT categories in 2018, along with a new online product marketplace open to IoT developers with a view to extending the product choice for customers.