YouTube has confirmed the takeover of video producer Next New Networks as part of its expansion into original content creation. Launched in March 2007, Next New Networks creates original web video programming, attracting over 2 billion views and 6 million subscribers across its partner networks of channels and shows. Within YouTube, Next New Networks will help work with partners to develop innovative content for the site. The Google subsidiary also announced the creation of YouTube Next, a new team that will work on creator development. The team will spearhead a series of YouTube Next-branded programmes and services that will build off past partner development initiatives such as the Partner Grants Program that advanced partners funds based on future YouTube revenue share and the recent USD 1,000 credits at B&H Photo given to partners to purchase new camera equipment. The YouTube Next team and programmes will expand partner meet-ups and community events, increase investment in partner education and training and launch new capabilities in audience development.
