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Broadband

Zattoo sees high demand for dynamic video ads, reaches 10,000 users in Austria since launch

Thursday 4 February 2021 | 16:04 CET | News
TV streaming platform Zattoo said it recorded strong demand for dynamic video ads on TVs in 2020. Last year, Zattoo played over 90 million video ads on internet-enabled TV devices. The demand was particularly high for the Dynamic Ad Substitution (DAS) advertising format. The share of DAS increased from 10 percent in 2019 to over 80 percent in 2020. The number of TV channels that use dynamic video ads has more than doubled in the last year.

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Categories: Broadcast & Satellite / Internet
Companies: Zattoo
Countries: Austria / Germany
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