ZTE becomes PGA Tour's first 'Official smartphone'

News Wireless Global 5 OKT 2017
ZTE becomes PGA Tour's first 'Official smartphone'
ZTE signed a three-year marketing agreement to become the PGA Tour’s first-ever official smartphone. The deal includes global rights through 2020. ZTE already has a presence on the Tour. As a hospitality partner at this year’s Farmers Insurance Open, ZTE brought its interactive “ZTE Experience Tour Truck” on-site, where fans could test a variety of its products. ZTE also recently became the 'Official smartphone' of the RBC Canadian Open and partners with Danny Lee, a PGA Tour member, as its ZTE Axon global brand ambassador.

Beyond having an on-site presence at selected golf tournaments, ZTE will promote and activate around the new relationship in a variety of ways. In addition to using the PGA Tour’s online digital assets, selected ZTE smartphones will be pre-loaded with PGA Tour Live, the Tour’s Over-The-Top subscription service. ZTE smartphone users will receive a free 30-day trial of the service.

Categories:

Mobile

Companies:

ZTE

Regions:

Global

Countries:

China

Tags:

Cooperations & alliances, Handsets, Marketing - Branding

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