ZTE's smartphone sales doubled last year, and smartphones accounted for 70 percent of its total handset revenues. To grow further its expanding its distribution; 47 of the top 50 carriers worldwide are now carrying its phones, and ZTE-branded phones are increasingly available through online and high street retailers. Revenues from non-operator distribution channels recently passed more than 15 percent of total ZTE handset revenues for the first time, the company said.
In 2013 ZTE plans to target the high-end market, build its brand, further enhance hardware and software design capabilities, and rapidly build new routes to market through multiple channels. The company will launch four websites this year to further develop its consumer presence - www.ztedevices.com for the global market, www.ztedevices.com.cn for China, www.ztedevices.com/us for the US and www.ztedevices.com/uk for the UK. Over the next 2-3 years, ZTE expects to develop websites in a further 30 strategic countries around the world to provide product information and support, with all sites optimised for mobile device access.
