Android grows market share to 22.3% in top 5 EU markets

News Wireless Europe 13 SEP 2011
Android grows market share to 22.3% in top 5 EU markets
In July, nearly one in four smartphone users in France, Germany, Italy, Spain and the UK (EU5) reported using smartphones running on the Google Android platform, according to a study by comScore. HTC had the highest market share among mobile OEMs, accounting for 34.6 percent of Android devices used across the region in this period, followed by Samsung with 31.7 percent of Android devices. In the three-month average period ending in July, 88.4 million mobile subscribers across the EU5 reported using smartphones, up 44 percent from the previous year. The Symbian platform had the largest user base, but saw its market share fall from 53.9 percent in July 2010 to 37.8 percent this year. Google's Android platform exhibited the fastest growth among smartphone platforms, increasing its market share 16.2 percentage points in a year to 22.3 percent. Android's growth over the past year outpaced that of other top smartphone platforms by a significant margin, with the Apple iOS and RIM platforms each experiencing gains of only slightly more than one percentage point, to respectively 20.3 percent and 9.4 percent. In July, about 19.7 million of EU5 smartphone users were using Android mobile devices, with the 6.3 million users in the UK, followed by France and Germany. In the UK, HTC accounted for more than 50 percent of Android devices in use, while Samsung had the second largest share of Android devices in the UK, accounting for 21.6 percent market share. However, in all other EU5 markets, Samsung ranked as the leading Android devicemaker, with a 42.3 percent market share in France and greater than 30 percent market share in Germany, Italy and Spain.

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