Demand for Apple’s iPhone 11 smartphone series has been higher than expected, so much that the manufacturer have asked suppliers to up production by 10 percent, or by up to 8 million, the Nikkei Asian Review reported. "This autumn is so far much busier than we expected,” one source with knowledge of the situation said, adding that Apple had been conservative about its orders, which were less than for last year’s new iPhone.
“After the increase, prepared production volume for the iPhone 11 series will be higher compared to last year,” the source said.
The cheapest phones of the series are particularly popular. By contrast, Apple has had to slightly revise down orders for its top range model, the iPhone 11 Pro Max, which is priced from USD 1,099.
Nevertheless, suppliers remain cautious and express concern that the higher level of orders will not be sustained. “Demand is good for now. But we have to be careful not to be too optimistic,” an executive-level source said in the report. “I hope that this year’s peak season lasts longer than last year.”
The company launched its three new iPhone models in September and reduced the starting price of the model upgrade, despite better cameras, to USD 699, compared to 749 for last year’s iPhone XR.
