Apple was found to have violated the FTC Act by failing to tell parents that by entering a password they were approving a single in-app purchase and also 15 minutes of additional unlimited purchases their children could make without further action by the parent. In addition, Apple often presented a screen with a prompt for a parent to enter his or her password in a kids' app, without explaining to the account holder that password entry would finalize any purchase.
According to the FTC, Apple has received "at least tens of thousands of complaints" about unauthorized in-app purchases by children. The company must make the changes to its billing practices by 31 March and will have 12 months to inform and refund customers affected by the previous system.