AT&T awards portal services contract to Synacor

News Wireless United States 5 MAY 2016
AT&T awards portal services contract to Synacor
AT&T awarded a contract to Synacor whereby the latter will provide portal services to AT&T's customers. In partnership with AT&T, Synacor will develop and manage desktop and mobile portal services designed to drive user engagement, populate these experiences with rich content sourced from popular brands and monetise these experiences through search and advertising. 

Expected revenues from the contract are USD 100 million per year, after full product deployment in 2017. Early products will deploy in Q2, with broader services slated to commence deployment in Q4.

The Wall Street Journal reports that the Synacor deal effectively means a loss for Yahoo, which previously managed AT&T's web portals. Yahoo will continue to handle the operator's email services, though a person familiar with the deal said that is a fraction of its prior business with AT&T. 

A Yahoo spokeswoman said AT&T is still a “valued partner” but declined to comment further. The deal had given AT&T broadband customers access to Yahoo’s search engine and other media services on the default AT&T website. AT&T and Yahoo had been splitting the search and display ad revenue from the site.

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