
More than 250 organisations including the British government, Toyota, Tesco and McDonald’s have already stopped UK advertising on YouTube after an investigation there found that they were promoted on videos posted by hate preachers, rape apologists and extremists banned in Britain. Google subsequently apologised and said it would do more to prevent such placements and take down extremist videos on YouTube.
Verizon suspended all its digital advertising, and AT&T also pulled all its display ads from all Google's non-search sites, including YouTube. Philipp Schindler, Google’s chief business officer in the US, apologised to advertisers for placing their brands next to extremist content. The company said it had begun an extensive review of advertising policies.