AT&T's one-tier WarnerMedia streaming service to cost USD 16-17 per month - report

Nieuws Video Verenigde Staten 7 JUN 2019
AT&T's one-tier WarnerMedia streaming service to cost USD 16-17 per month - report
AT&T’s WarnerMedia new streaming service may combine HBO, Cinemax, its own TV and movie assets and original content, the Wall Street Journal reported, with sources close to the matter saying the offering could go for USD 16-17 per month. The streaming service is set to launch in beta sometime this year. At the moment, WarnerMedia also offers an HBO Now streaming service, priced at USD 14.99 per month. Cinemax costs up to UP 12.99 per month for cable customers. 

The report said AT&T’s new plan marks a shift in strategy. WarnerMedia chief executive John Stankey earlier wanted a three-tiered platform with an entry-level option focused on movies, a second tier with original programming and blockbusters, and a third one with Warner Bros content. The new USD 16-17 concept will now be the main offering. WarnerMedia is also considering rolling out an ad-supported version of the streaming service, at a cheaper price, in 2020, the sources said, adding that an additional premium option could still come, for live events or sports.

Company executives will be meeting in New York next week to iron out all of the details.

Categories:

Video,  Internet

Companies:

HBO

Countries:

Verenigde Staten

Tags:

Launch, Product specifications & quality, Pricing

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