The new MVNO Choozze has launched in the Netherlands, using the T-Mobile network and Elephant Talk as MVNE. Choozze works on a 'freemium' model, giving customers an initial 100 minutes, 100 SMS and 100 MB free. For EUR 7.50 per month, they receive another 500 MB, EUR 10 gets them 1 GB and EUR 15 buys 2 GB per month. Customers can also extend their free bundle for use across the EU for a cost of EUR 10 per month, and for EUR 5, they can get free on-net calls. Calls and internet outside the bundle cost EUR 0.15 per minute/MB, and additional texts are EUR 0.07 each. To activate the free subscription, customers must pay a one-time activation fee of EUR 25.
Choozze also offers two subscription plans, ChoozzeBright and ChoozzeChic. ChoozzeBright costs EUR 35 per month for unlimited calls, SMS and data in the Netherlands and the rest of EU. Internet offers a maximum speed of 14.4 Mbps. ChoozzeChic offers the same plan, but on prepaid billing, with customers paying 3, 6 or 12 months in advance. The prices are then EUR 33.33, 32.50 and 30.00 per month. The unlimited plans are subject to fair-use limits, of 3,000 minutes, 3,000 SMS and 10 GB per month.
Choozze's offer is similar to US provider FreedomPop, which recently announced plans to launch in Europe. FreedomPop plans to launch first in Belgium, using the Base network owned by Dutch operator KPN, and said it may come to the Netherlands in early 2015.
