
Those who said they were (very) likely to subscribe to Fox Sports International or Fox Sports Eredivisie is stable at 2-3 percent. In June, 84 percent said they were (very) unlikely to subscriber Fox Sports International, compared to 82 percent six months earlier. Sport 1 saw a similar change, with only 2 percent likely to take subscription compared to 3 percent six months ago.
The picture was the same for the film channels HBO and Film1. Three percent are already subscribed to HBO and 4 percent to Film1. Another 3 percent said they are (very) likely to subscribe to HBO and 2 percent to Film1.
It's unclear how yet how much an impact the increasing number of OTT video options are having on the Dutch pay-TV market. According to the Telecompaper Consumer Panel, 7 percent of the Dutch had access to Netflix in the second quarter, while 3 percent used the service Pathe Thuis and 1 percent Videoland Unlimited.