Wearables maker Fitbit has unveiled its latest, the Fitbit Ace, developed specially for kids of 8 and up. The device is available at major retailers worldwide for USD 99.95, including Amazon, Best Buy, Kohl’s and Target. It has an adjustable, showerproof wristband available in power purple and electric blue and a battery life of up to five days. Fitbit said the Ace will motivate with customizable step, active minute and sleep goals, celebratory messages and badges, and challenges for the family, as well as for the child.
With the Fitbit app and a family account, parents will be able to review activity, and so control and manage who their children connect with and what information they see. Fitbit added added that there are built in safeguards and controls for data privacy. The stats are also age appropriate, with no highlighted calorie intake, weight and body fat/BMI or public social features.
The company said it launched the device to help combat rising obesity rates, with the idea of making it fun to be fit.
